I am Associate Professor and co-Director of the research Centre for Strategy, Technological Innovation, and Operations (CSTIO) at Durham University Business School. My research focuses on user behavior on digital platforms, organizational adaptation during digital transformation, and on security and privacy issues of digital platforms. I have served as Guest Editor in JOM, JAIS, and IJIM, while I am on the Editorial Board of IJIM, and Senior Editor at ISF, aas well as at the IJIM Data Insights. I am selected as ‘Faculty Expert’ by Google.